Rania Essalih
On one side, the experience, the image, the communication, and a real desire to make things simple, intuitive and pleasant to use.
Our story
Behind Cartia,
you’ll find us.
We’re Chhaju and Rania.
Cartia was born somewhere between the two of us.
↓It all started with a simple observation.
It struck us as odd that, today, something as important as the relationship between a business and its customers still so often depends on a small piece of paper at the bottom of a wallet.
A card you forget. That you lose. That sometimes ends up in the trash.
And behind that lost card,there’s also a missed opportunity for the business owner to get to know their customers better, to thank them, to talk to them and to give them a reason to come back.
So we asked ourselves a question:
Not one more app to download. Not a complicated tool to learn. Not something that completely changes your habits.
Just a simple solution, designed to fit naturally into everyday life.
What if we could make loyalty as simple for the business owner as it is for their customer?
That’s how Cartia began.
Two skill sets, one project.
Chhaju Chakma
On the other, the technical side, development, and the ability to turn an idea into a product.
Cartia came together bit by bit, the two of us.
With lots of ideas, lots of conversations, a few disagreements too — inevitably — and above all a shared wish to create something we could be proud of.
Even today, our differences are part of how we build Cartia.
We think through every feature with the same question in mind:
Does it really add something for business owners and their customers?
Because we want to build Cartia the way we’d want to use a product ourselves.
Simply.
No features added just for the sake of adding them. No needless complexity. And above all, staying close to the business owners who actually use it.
Cartia evolves with their feedback, their needs, their ideas — and sometimes with problems we hadn’t even thought of.
And that’s part of what we love about what we’re building.
Because deep down, Cartia isn’t just a story about technology.
Behind a card added to a phone, there’s a customer who chose a business. A business owner getting to know them better. A small gesture that makes them want to come back. And a relationship that carries on, even once they’ve walked out of the shop.
Because beyond the technology, Cartia was created for something very simple: to help businesses build a stronger relationship with the people who choose them.
That’s why we created it.
And this is only the beginning.
ChhajuandRania
