Digital loyalty card for pizzerias
The 11th free, without the piece of cardboard cut from the box.
A pizzeria has the advantage of an even ticket: the stamp per order is almost always the right setting. The QR code is presented at payment — at the pickup counter or in the dining room with the check. Cartia doesn’t plug into any delivery platform.
Free plan: up to 50 customers, no credit card.
The short answer
What kind of loyalty program works for a pizzeria?
A pizzeria has the advantage of an even ticket: one pizza, sometimes two. A stamp per visit (or per pizza, your call) is understood in a second. It’s the business where “the 10th free” needs no explaining.
The paper card goes in the box, gets stained, gets thrown out. The digital card stays. In the dining room, the QR code goes on the table or the check. For takeout, it goes on the counter — not printed inside every box: nobody scans a greasy box.
Nothing to install. Wallet. At the Friday rush, the scan has to fit in while the register hands back change.
The problem
No more cardboard scraps cut from pizza boxes
The 10th pizza free, everyone gets it. The card just has to be in the phone, not at the bottom of the takeout box.
Friday night
One scan, one stamp. No paper card to look for while six orders ring.
Takeout
The card is no longer in the box. It’s in the phone, at the next visit.
For the pizzeria
You see who really makes your week, beyond the faces at the register.
The paper card
The paper card goes in the trash with the packaging, or it gets forged. You have no customer list, no Sunday-night reminder.
With Cartia
The Wallet pass is much harder to fake than a paper card, and it’s always on hand at pickup.
Setting up
Set up your loyalty card at your pizzeria
Keep “the Xth pizza free”
Don’t complicate it. It’s the rule customers repeat to their kids on their own.
Eight to ten pizzas
A Friday regular gets there in two months. Visible enough for them to think about it when ordering.
QR code at the register, not in the box
In the dining room, a table tent or the check. For takeout, the counter. The inside of the box can’t be scanned.
Scan at checkout
From Cartia Counter. Shorter than handing over change.
The scan at order pickup
At the counter
The scan fits in at the counter while the box goes out. Nothing to stamp on the cardboard.
In the Wallet, not in an app
The card sits next to the bank card, in Apple Wallet or Google Wallet. The customer scans the QR code, fills in a short form, and adds it — there is no app to install.
In your business, concretely
Dining room, takeout, delivery: three channels, two where the card exists
A pizzeria often sells through three channels, but Cartia only covers those where you face the customer: the dining room and counter pickup. In both cases, the scan happens at payment, on the pass already in the phone. An order placed on a delivery platform, on the other hand, can’t credit the card: we aren’t connected to any of those platforms, and claiming otherwise wouldn’t last a week in service.
That’s not necessarily a limit. The customers who come to pick up their order are the ones who bring you the most per pizza, and they are exactly the ones a loyalty program has an interest in retaining.
- Counter pickupThe best moment: the customer is waiting for their order and has their phone in hand. Sign-up happens during the wait, the scan at payment.
- The dining roomThe QR code comes with the check, as in a restaurant. Not on the table at the start of the meal, where it gets forgotten.
- Slow eveningsFrom Pro, you can send a notification to your already signed-up customers’ Wallet card to liven up the start of the week. It’s communication to existing customers, not acquisition, and nothing goes out unless you’ve decided it.
The calculation
How many extra orders would cover the subscription?
With the assumptions below — €26 ticket, 70% gross margin — 2 extra orders per month would cover the monthly cost of the Pro plan. Only orders paid at your own register count: those placed through a delivery platform don’t credit the card.
Adjust my assumptions
If 10% of visits repeat one more time thanks to the card · €18.20 margin per order
With these assumptions, the break-even point is
2 orders / month
Beyond this threshold, the margin generated would cover the cost of the Pro plan. Formula: plan price ÷ (average basket × gross margin) = €29.90 ÷ €18.20.
- +1,560orders over the year
- €3,380more revenue each month, with this assumption
- €0.98per day for the Pro subscription
Illustrative estimate, not a revenue promise. Starting assumptions at your pizzeria: average ticket €26, 70% gross margin, 26 days open per month. Cartia measures neither your revenue nor your return on investment: replace these values with your own.
Frequently asked questions
Replacing the paper card at your pizzeria
How do I set up a loyalty card at a pizzeria?
You create the program, put the QR code at the register (and in the dining room if you serve at tables), and validate each visit from a phone. Your customers install nothing.
Dining room and takeout: the same program?
Yes. It’s the same card. The QR code just moves: table or check in the dining room, counter for takeout. Not inside the box.
Does it slow down Fridays?
Scanning a card that already exists fits in while you hand back change. Signing up happens on the customer’s phone.
Do my customers have to download an app?
No. They scan the QR code at the counter, join the program from their browser, then add their card to Apple Wallet or Google Wallet. No app to install.
How much does a loyalty card for a pizzeria cost?
Cartia is free up to 50 customers at one location, no credit card required. Beyond that, the Pro plan is €29.90/month, tax included, with unlimited customers and a 14-day free trial (credit card required to start it), with no setup fees and no per-volume billing.
Related businesses
The same tool, set up for another kind of business
Guides
Set up the program, not just the tool
- Scanning without a networkMarket, food truck, basement shop or Wi-Fi outage: keep scanning digital loyalty cards offline. Included in Cartia Pro at €29.90 a month.
- Drive-to-store: 7 campaignsWin-back, weather, previews, product of the day, reviews, events, rewards: 7 drive-to-store campaigns to bring customers in with a digital loyalty card.
- From paper card to WalletA stamp card in Apple Wallet or Google Wallet: what changes for you and your customers, five steps to switch from paper, and what France’s CNIL expects.
- Apple Wallet and Google Wallet in your shopNo app to install, a card that updates at every visit, messages on the lock screen: what Apple Wallet and Google Wallet change for a local shop.
- Increase the average basketThe average basket + 20% rule, progressive tiers and impulse purchases: how to use loyalty tiers to lift what customers spend per visit in your shop.
- Bring back occasional customersFrictionless sign-up, a 30-day win-back, a date-of-birth message, off-peak offers and Google reviews: 5 ways to turn one-time visitors into regulars.
- Profitable loyalty programMargin math, points rules and reward costs: a step-by-step method for designing a profitable loyalty program for your shop.
- Paper vs digital loyalty cardHidden costs, lost cards, win-back notifications: compare the paper stamp card with a digital loyalty card in Apple Wallet and Google Wallet.
Compare
Cartia compared with other solutions
Pricing, free plan, setup fees and customer journey: the comparisons are detailed solution by solution.
Pizzeria loyalty card
The program described above, set up and ready to scan, in five minutes.
Free plan: €0, up to 50 customers, no credit card · Pro and Business: 14-day trial, credit card required to start