Digital loyalty card for florists
Every season brings an occasion. You need a way to say so.
At a florist, loyalty isn’t built on frequency but on occasions: birthdays, holidays, bereavements, treats. Points on spend are almost always fairer than the stamp. The QR code is presented at the register, during payment.
Free plan: up to 50 customers, no credit card.
The short answer
What kind of loyalty program works for a florist?
A florist isn’t a daily drop-in business. People come in for a Thursday, a birthday, a Sunday — and above all for the dates on the calendar: Valentine’s Day, Mother’s Day, Christmas. Ten stamps is too slow: the program is forgotten before it’s finished. The right lever is points on spend, or a low threshold for farmers market regulars.
There is a moment when the card isn’t offered: a bereavement, a funeral order. The QR code stays at the register for the rest of the flow. Forcing the program there means losing the customer for good.
For the other visits: QR code at the register, Apple Wallet or Google Wallet, no app. A week before a holiday, with the Pro plan, a push notification on their phone — not a text message. The sign-up form carries a date of birth: that’s a florist’s real tool, more than a stamp.
The problem
On an impulse buy, the customer never has their paper card
Your customers don’t come in every morning. A “10 visits” stamp card would take a year. Points on what they spend work — and the date of birth you collect finally gets used.
At the register
The customer waits while you finish the bouquet. That’s the dead time for scanning — not the sidewalk in the rain.
From one holiday to the next
Valentine’s Day, Mother’s Day, then six quiet weeks. The paper card got lost. The phone didn’t.
For the shop
You know who really buys, and on which dates. The anonymous paper card never told you.
The paper card
The bouquet leaves, the card stays at home. You lose the thread between two seasons.
With Cartia
The Wallet pass is added at the moment the purchase gesture is already there, without going through an app store.
Setting up
Set up your loyalty card at your flower shop
Choose points, not ten stamps
€1 spent = 1 point, unless you have a real flow of Saturday regulars (then a low stamp threshold, 6 to 8, can hold).
Don’t offer the card on a funeral order
The QR code stays visible for the normal flow. On a funeral order, you take payment; you don’t enroll.
QR code on the register counter
While you’re composing, the customer has their hands free. In the window, they already have the bouquet.
Validate at checkout
Scan from Cartia Counter. Points follow the ticket, not “one visit = one stamp,” which ignores a €80 bouquet.
Remind before the dates, not after
A week before Valentine’s Day or Mother’s Day: a push notification. Not a text message, not an automatic calendar. You choose the day, you send it.
The scan while the bouquet is being wrapped
At the counter
The customer’s hands are busy with the bouquet. The phone is enough, the paper card isn’t.
In the Wallet, not in an app
The card sits next to the bank card, in Apple Wallet or Google Wallet. The customer scans the QR code, fills in a short form, and adds it — there is no app to install.
In your business, concretely
People don’t buy flowers out of habit, they buy them for a date
Most loyalty programs assume a frequency. A florist doesn’t have one, or rather has one that doesn’t belong to them: the one set by their customers’ dates. The same customer can buy nothing for four months and then come in three times in three weeks because there was a birthday, a birth and a dinner. Building a threshold on an assumed frequency means writing a promise the trade won’t keep.
The other constraint is margin, which moves with supply and season. A reward expressed as a product — “a free bouquet” — commits you to a cost you don’t control at the moment you announce it. A reward expressed as a value or a tight format holds up much better.
- A reward that survives the seasonPrefer a precise format (an arrangement of a given type, an amount off) to an open promise. You stay in control of the cost when flower prices move.
- Your customers’ datesThe sign-up form can carry a date of birth. It’s probably the most useful piece of information in the whole trade — and the one a paper card could never give you.
- The commercial momentsMother’s Day, Valentine’s Day, Christmas: from Pro, you can send a notification to your signed-up customers’ Wallet card ahead of a date. It’s a campaign you prepare and trigger, not an automatic reminder.
The calculation
How many extra sales would cover the subscription?
With the assumptions below — €28 basket, 60% gross margin — 2 extra sales per month would cover the monthly cost of the Pro plan. A florist’s margin moves with the season: that slider is the first one to correct.
Adjust my assumptions
If 10% of visits repeat one more time thanks to the card · €16.80 margin per bouquet
With these assumptions, the break-even point is
2 bouquets / month
Beyond this threshold, the margin generated would cover the cost of the Pro plan. Formula: plan price ÷ (average basket × gross margin) = €29.90 ÷ €16.80.
- +562bouquets over the year
- €1,310more revenue each month, with this assumption
- €0.98per day for the Pro subscription
Illustrative estimate, not a revenue promise. Starting assumptions at your flower shop: average basket €28, 60% gross margin, 26 days open per month. Cartia measures neither your revenue nor your return on investment: replace these values with your own.
Frequently asked questions
Replacing the paper card at your flower shop
How do I set up a loyalty card at a florist?
You create a program, preferably in points, place a QR code at the register, and validate each ticket from a phone. Your customers install nothing.
Why not a 10-visit stamp card?
Because your customers don’t come in often enough. Ten visits is often more than a year. Points on spend move the card forward from the first sizable bouquet.
Do I have to offer the card to everyone?
No. On a funeral order, you don’t enroll. The QR code stays for the usual flow: market, holidays, birthday orders.
How do I remind customers before Mother’s Day or Valentine’s Day?
From the Pro plan, you send a push notification to their phone. Not a text message, not a WhatsApp: no message credits to top up. A week before the date, not the morning of. It isn’t a scheduling tool: you write it, you target it, you send it.
Do my customers have to download an app?
No. They scan the QR code at the counter, join the program from their browser, then add their card to Apple Wallet or Google Wallet. No app to install.
How much does a loyalty card for a florist cost?
Cartia is free up to 50 customers at one shop, no credit card required. Beyond that, the Pro plan is €29.90/month, tax included, with unlimited customers and a 14-day free trial (credit card required to start it), with no setup fees and no per-volume billing.
Related businesses
The same tool, set up for another kind of business
Guides
Set up the program, not just the tool
- Scanning without a networkMarket, food truck, basement shop or Wi-Fi outage: keep scanning digital loyalty cards offline. Included in Cartia Pro at €29.90 a month.
- Drive-to-store: 7 campaignsWin-back, weather, previews, product of the day, reviews, events, rewards: 7 drive-to-store campaigns to bring customers in with a digital loyalty card.
- From paper card to WalletA stamp card in Apple Wallet or Google Wallet: what changes for you and your customers, five steps to switch from paper, and what France’s CNIL expects.
- Apple Wallet and Google Wallet in your shopNo app to install, a card that updates at every visit, messages on the lock screen: what Apple Wallet and Google Wallet change for a local shop.
- Increase the average basketThe average basket + 20% rule, progressive tiers and impulse purchases: how to use loyalty tiers to lift what customers spend per visit in your shop.
- Bring back occasional customersFrictionless sign-up, a 30-day win-back, a date-of-birth message, off-peak offers and Google reviews: 5 ways to turn one-time visitors into regulars.
- Profitable loyalty programMargin math, points rules and reward costs: a step-by-step method for designing a profitable loyalty program for your shop.
- Paper vs digital loyalty cardHidden costs, lost cards, win-back notifications: compare the paper stamp card with a digital loyalty card in Apple Wallet and Google Wallet.
Compare
Cartia compared with other solutions
Pricing, free plan, setup fees and customer journey: the comparisons are detailed solution by solution.
Florist loyalty card
The program described above, set up and ready to scan, in five minutes.
Free plan: €0, up to 50 customers, no credit card · Pro and Business: 14-day trial, credit card required to start