Cartia vs Passcard
Passcard offers a Wallet card: 30 free customers, then unlimited customers from Essentiel at €35/month excl. VAT. The plans differ by the campaigns and features included.
Comparisons
Loyalty card comparisons: pricing, free plans, alternatives
Each page compares Cartia with one solution, point by point: listed price, first-year cost, setup fees, free plan, app customers must install, Apple Wallet and Google Wallet, commitment.
This list is not a ranking. We don’t write “the best software”: depending on whether you have one shop or three, whether you follow up with customers by message or not, and whether you accept a customer app or not, the right answer changes - and it is not always us. Each comparison also says where Cartia loses.
These comparisons cover providers serving the French market. Their offers and prices are those published on their French-market websites, in euros, and Cartia’s prices are shown in euros too so that the amounts can be compared like for like. Offers and availability may differ outside France.
Head to head
Available comparisons
Cartia vs Loyeo
Loyeo is a loyalty platform focused on customer relationships over WhatsApp and SMS, with a capped free plan, two paid plans listed excluding tax, and messages billed in packs beyond the quota.
Cartia vs Fidellio
Fidellio is a loyalty solution whose customer journey relies on a dedicated app, with a monthly subscription for the business owner.
Cartia vs Zerosix
Zerosix is a loyalty and customer marketing platform billed per point of sale, with paid onboarding support.
Cartia vs SumUp Local
SumUp Local is the loyalty building block of the SumUp ecosystem, free for business owners who take payments with its terminals.
Public sources last checked: October 3, 2026. Prices are given for information only and have no contractual value: check their current price list on their website. Rows marked “to check” are those where we did not find clear public information - we prefer to say so rather than guess. No invented customer reviews, no aggregate scores, no affiliate links. A pricing error? Write to us: correction within 48 hours, dated.
Guides
Guides to help you choose and switch
Scan a loyalty card without a network: how it works
Market, food truck, basement shop or Wi-Fi outage: keep scanning digital loyalty cards offline. Included in Cartia Pro at €29.90 a month.
Drive-to-store: 7 campaign ideas with your Wallet loyalty card
Win-back, weather, previews, product of the day, reviews, events, rewards: 7 drive-to-store campaigns to bring customers in with a digital loyalty card.
Digital loyalty card: how to switch from a paper card to Wallet
A stamp card in Apple Wallet or Google Wallet: what changes for you and your customers, five steps to switch from paper, and what France’s CNIL expects.
Apple Wallet and Google Wallet: why your independent business should get on board
No app to install, a card that updates at every visit, messages on the lock screen: what Apple Wallet and Google Wallet change for a local shop.
How to increase your average basket with loyalty tiers
The average basket + 20% rule, progressive tiers and impulse purchases: how to use loyalty tiers to lift what customers spend per visit in your shop.
5 Simple Ways to Bring Back Occasional Customers to Your Shop
Frictionless sign-up, a 30-day win-back, a date-of-birth message, off-peak offers and Google reviews: 5 ways to turn one-time visitors into regulars.
How to Create a Profitable Loyalty Program for Your Small Business
Margin math, points rules and reward costs: a step-by-step method for designing a profitable loyalty program for your shop.
Paper vs Digital Loyalty Card: A Practical Comparison for Independent Shops
Hidden costs, lost cards, win-back notifications: compare the paper stamp card with a digital loyalty card in Apple Wallet and Google Wallet.
Before you compare
The right solution depends first on how often your customers come back
A comparison tells tools apart, not businesses. These pages go through what to count and when to scan, business type by business type:
- Coffee shop loyalty cardVery high repeat visits, the simplest program: the case where friction costs the most.
- Restaurant loyalty cardRegular lunch, neighborhood and special-occasion customers in the same dining room: a single program, as long as you choose what to count carefully.
- Beauty salon loyalty cardAn empty treatment-room slot can’t be made up: winning customers back matters more there than the reward.
- Grocery store loyalty cardThe business type where people wrongly expect a loyalty tool to plug into the register.
Before you compare
Four pitfalls when reading a comparison
Monthly or annual
Several providers show an annual price that is much lower than their monthly one. Comparing one provider’s monthly price with another’s annual price skews everything. Annual payment: −20%. Pro €287.04/year tax included (equivalent to €23.92/month tax included); Business €575.04/year tax included for 3 locations (equivalent to €47.92/month tax included). The annual total is paid in one go; the monthly equivalent is not a monthly charge.
Prices with or without VAT
Cartia’s prices are tax included. That is not the case everywhere, and the difference is 20% - the French VAT rate. If you can recover VAT, your real cost is the price excluding VAT - always compare two amounts of the same kind.
What isn’t in the listed price
Setup fees, overage charges beyond a customer quota, message credits to top up, per-point-of-sale subscriptions. The entry price doesn’t always tell you what the first year costs.
The number of shops changes everything
Pro covers one shop. Business covers two or three shops for €59.90/month tax included, then €10/month tax included per additional location. For three shops on monthly payment, Loyeo Pro is €58.80/month incl. VAT, Passcard Réseau is €94.80/month incl. VAT and Zerosix is €176.40/month incl. VAT, excluding setup fees and consumables. The features and channels included differ: compare your own use case too.