Free up to 50 customers
A complete program, one shop, no credit card. Enough to find out whether your regulars are interested before you pay anything.
Comparison · Cartia vs Passcard
Cartia vs Passcard: the honest comparison
Passcard and Cartia address the same need: replacing the paper stamp card without making the customer install an app. Both offer adding the card to Apple Wallet and Google Wallet. The difference comes down to the free plan, how stable the bill is, and the flow at the counter.
Passcard offers a Wallet card: 30 free customers, then unlimited customers from Essentiel at €35/month excl. VAT. The plans differ by the campaigns and features included.
Passcard serves the French market. Its offers and prices below are those published on its French-market website, in euros, and Cartia’s prices are shown in euros too so that the amounts can be compared like for like. Offers and availability may differ outside France.
Head to head
Cartia and Passcard, point by point
| Criterion | Cartia | Passcard |
|---|---|---|
| Listed price | Free €0 · Pro €29.90/month (14-day trial) · Business €59.90/month, 3 locations included, then €10/month per extra shop (14-day trial) · all prices tax included | Découverte €0 (30 customers) · Essentiel €35/month excl. VAT (€42 incl. VAT), unlimited customers · Pro €59/month excl. VAT · Réseau from €69/month excl. VAT for 2 shops |
| Approximate first-year cost (1 shop) | €0 on Free · Pro €358.80 tax included for 12 monthly payments; €287.04 tax included with annual payment (−20%) | Essentiel: €420 excl. VAT (€504 incl. VAT) for 12 monthly payments; check their price list for the annual rate |
| Setup fees | €0 - no installation fees | No setup fees advertised |
| Permanent free plan | Yes - up to 50 customers, no credit card required | Yes - up to 30 customers, no credit card required |
| App customers must install | No - the customer scans a QR code and everything happens in the browser | No - the card is added to the phone’s Wallet |
| Apple Wallet / Google Wallet | Yes - added directly to Apple Wallet and Google Wallet | Yes, available today |
| Getting started | Program created online, printable QR kit generated | Online, self-serve |
| Commitment / dependency | Monthly with no commitment; annual paid in one go for 12 months · scanning from a browser or Cartia Counter | No commitment month to month; unlimited customers on paid plans |
Public sources for Passcard checked on October 3, 2026. Prices are given for information only and have no contractual value: check their current price list on their website. Rows marked “to check” are those where we did not find clear public information - we prefer to say so rather than guess. Cartia’s prices come from our public catalog.
Sources: Offres Passcard
Monthly: Passcard Réseau costs €69 excl. VAT (€82.80 incl. VAT) for 2 shops and €79 excl. VAT (€94.80 incl. VAT) for 3; Cartia Business costs €59.90 tax included for 2 or 3 shops. Also compare how the program works across shops.
What changes with Cartia
Four concrete differences
Pro at €29.90/month, all included
14-day trial, then a flat fee: unlimited customers, no overage charges and no message credits to top up. A credit card is required to start the trial. Your bill doesn’t change when your traffic goes up.
€0 setup fees
No installation package to pay for before your first customer. You create the program, print the QR kit, and get started.
No app for customers
The customer scans the QR code at the counter and joins the program from their browser. No download to negotiate during the rush.
Straight talk
When Passcard is the right choice, and when Cartia is
Passcard’s strengths
- Customers are unlimited from Essentiel; Pro adds, among other things, several simultaneous win-back campaigns and segmentation.
- Like Cartia, there is no app for the customer to install: the flow at the counter stays short.
Choose Passcard if its referral features or its program shared across the network meet your needs.
Where Cartia keeps it simple
- The free plan stops at around 30 customers. For a walk-in business, that cap arrives quickly - Cartia’s goes up to 50 customers.
- Essentiel costs €42/month incl. VAT, against €29.90/month tax included for Cartia Pro. Both include unlimited customers; their features are not identical.
Choose Cartia if you want to try it with up to 50 customers for free, then choose Pro at €29.90/month tax included or Business at €59.90/month tax included for three shops.
Transparency
What Cartia openly acknowledges
A comparison that only lists its own advantages helps no one. Here is where Cartia openly stands today.
- The Free plan is a real program, not a demo: Apple Wallet and Google Wallet are included from €0. CSV export, campaigns on the card and staff accounts start with the Pro plan. Email campaigns are coming soon.
- The Pro plan covers one shop. Beyond that, you need the Business plan: 3 shops and 3 programs included for €59.90/month tax included, then €10/month tax included per additional location, with no limit on the number.
- Cartia is a young platform: we don’t publish customer case studies or revenue figures that we couldn’t back up.
Frequently asked questions
Cartia or Passcard: the questions that come up
Is Cartia cheaper than Passcard?
On monthly billing, Cartia Pro costs €29.90 tax included against €42 incl. VAT for Passcard Essentiel (€35 excl. VAT). Both include unlimited customers. Cartia also offers −20% on annual payment, i.e. €287.04/year tax included. Passcard prices checked on October 3, 2026; their annual offer and the features should be compared separately.
Can the Cartia card be added to Apple Wallet like Passcard’s?
Yes. Like Passcard, your customers can add their card directly to Apple Wallet and Google Wallet, in addition to the QR and web flow. No app to install.
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