Features
This page lists what is delivered and usable today, nothing else: no “coming soon” presented as done. Each capability shows which plans include it.
The customer journey is the same everywhere: a QR code at the counter, a short form on the phone, a card in Apple Wallet or Google Wallet, with no app to install.
Free plan: up to 50 customers, no credit card. Updated on October 23, 2026.
All plans, from Free on
Adjustable reward threshold: 1 to 15 stamps, or up to 10,000 points. 1, 2, 3 or 5 stamps per visit, or a number of points per euro spent. The type (stamps or points) is locked once the program is published.
All plans, from Free on
One program can carry several rewards at increasing thresholds, for example 45 points, then 90. The card shows the balance against the current tier’s target and a progress bar marked at each threshold. These are not loyalty levels: the customer does not change status, they move through reward tiers.
All plans, from Free on
The customer adds their card from their browser, with no app, no account and no password.
All plans, from Free on
Display name, cropped logo, primary and secondary colors, card background and stamp strip background, with a preview faithful to Apple Wallet and Google Wallet. The card carries the business’s name and colors from the Free plan on, never Cartia’s. On the Free plan: 3 changes, applied at the customer’s next visit. On Pro and Business: unlimited, pushed immediately to cards already issued.
All plans, from Free on
On the back of their card, the customer reads the business name, a featured message (news, current offer, closure), the welcome note, the program rule written automatically (“at 10 stamps, your reward: …”), the Google review link, a titled useful link (online ordering, booking…), the website, the Instagram and TikTok accounts, opening hours, address and phone number. Every change is pushed in the background to cards already issued, without a notification.
All plans, from Free on
A link or QR code from the customer record lets the customer get their card back without filling in the form again.
Go further · How to Create a Profitable Loyalty Program for Your Small Business · How to increase your average basket with loyalty tiers · Paper vs Digital Loyalty Card: A Practical Comparison for Independent Shops
All plans, from Free on
Cartia Counter runs on a phone, tablet or computer, with no app to install. A visit is confirmed by scanning the card’s QR code, or by searching for the customer by name, email or phone.
All plans, from Free on
Three actions at the counter: credit stamps or points, give the reward at the threshold, cancel the last operation. Scanning the same card twice only counts once.
All plans, from Free on
The cashier can enter the purchase amount at the time of the visit. It is optional: loyalty works without it. When entered, it is totaled per staff member. Cartia does not yet derive revenue or an average basket from it.
Pro and Business
Without a connection, the counter keeps crediting stamps or points, removing a mistake and giving a reward. Visits stay on the phone or tablet with their time and are sent automatically when the connection returns; Cartia rechecks them one by one and flags at the counter any it refuses. The customer’s Wallet card updates when the connection returns. The dashboard stays viewable in read-only mode, for pages already opened on the device. You must have opened the counter once with internet on the device.
All plans, from Free on
The dashboard and the counter can be added to the home screen from the browser, on iPhone and Android alike, without going through the App Store or Google Play. The icon opens the dashboard directly, and the session stays open for 90 days.
Go further · Scan a loyalty card without a network: how it works · Offline counter: the detailed page
All plans, from Free on
First name, last name, email, date of birth, gender, optional phone number, visit history, balance, consents and active Wallet cards.
Pro and Business
Seven exclusive tags calculated over 90 days: Loyal from 6 visits, Regular from 3, Occasional, New within 30 days of signing up, To win back after 60 days without a visit, Lost after 180 days, Never came back after 14 days without a first visit. Six stackable markers are added: reward available, almost at the reward from 70% of the threshold, date of birth within 30 days, rising frequency, multi-shop customer, customer with no contact method.
Pro and Business
Sort by visits, last visit, balance, average per visit or closeness to the reward; free-text search and a filter on birth month.
Pro and Business
Export reserved for the owner and managers.
Go further · 5 Simple Ways to Bring Back Occasional Customers to Your Shop
Pro and Business
Message pushed to the lock screen, in Apple Wallet and Google Wallet. Google caps notifications at 3 per card per 24 hours.
Pro and Business
The card appears on the lock screen when the customer passes near the shop (about 100 m). The phone displays it: no customer location is collected. On Android, the text is Google’s.
Pro and Business
Four triggers, each with its own delay: after sign-up (5 minutes to 7 days), after the first visit (1 to 30 days), when the balance reaches a threshold (card almost full), and after N days without a visit (7 to 180). Each rule sends a notification on the Wallet card and can target a single tag.
Pro and Business
All customers, those inactive for 30 days, or a combination of tags.
All plans, from Free on
The business’s Google listing is linked by assisted search or by pasting the Maps link; campaigns and automations can then send the customer straight to the review form.
Go further · Drive-to-store: 7 campaign ideas with your Wallet loyalty card · Apple Wallet and Google Wallet: why your independent business should get on board
Pro and Business
Three roles: owner, manager with dashboard access, and scanner limited to the counter. Each person is assigned to one, several or all of your shops. Invitation by email with an activation link, role changes and revocation from the Team screen.
All plans, from Free on
Who credited, rewarded or canceled, over 7, 30 or 90 days, with the number of cancellations and the receipt amount entered per person. Each row opens the detailed history of actions: which customer, what amount, at what time, in which shop. Reserved for the owner and managers.
All plans, from Free on
Customers and new customers, visits, stamps or points given out, rewards given, active members, activity curve and top customers, over 7, 30 or 90 days.
All plans, from Free on
Weekly or monthly, plus optional alerts for each new loyal customer and each reward given.
All plans, from Free on
QR code downloadable as a PNG and a set of print-ready materials: A4, A5, A6 and a 100 × 100 mm sticker.
All plans, from Free on
Four steps to get live: customize the card, publish the program, print the QR kit, display the QR code at the counter. Each step is checked off from a fact verified in the database, and the Home screen shows only the next action, with the time it takes.
Pro and Business
Six module shapes, gradients, solid, gradient, image or transparent backgrounds, a centered logo, frames with text, a choice of error-correction level, PNG, SVG or PDF export.
Go further · Digital loyalty card: how to switch from a paper card to Wallet
Pro and Business
On an active Pro or Business plan: pause from Billing, with or without a reopening date. No more Stripe charges, and scans and Cartia services are suspended. Time already paid is set aside and credited back on resume, from 7 days of pause: the next charge is pushed back by the same amount, with no refund or partial invoice. Resume in one click from the dashboard or the counter, or automatically on the chosen date; 12 months of pause at most. Customer records and balances are kept; cards stay in the customer’s Wallet. Reserved for paid subscriptions (the Free plan is already free).
Go further · The three plans in detail
All plans, from Free on
Data hosted with Hetzner Cloud (European Union), traffic encrypted over HTTPS.
All plans, from Free on
Export of a customer’s data as JSON and anonymization of a record from the dashboard. The business is the data controller, Cartia is the data processor (DPA, article 28).
All plans, from Free on
Cartia keeps backups on its VPS in Germany, an encrypted copy at o2switch datacenters in Clermont-Ferrand, France, and an additional copy on physical media. Dumps are created every 6 hours. Configured retention is 14 days on the VPS and 30 days at o2switch. VPS monitoring alerts if no successful transfer to o2switch has been recorded for 8 hours.
Pro and Business
3 shops and 3 programs included in the Business plan, then €10 per month, tax included, for each additional location, with no limit on the number and no setup fee.
Go further · DPA: GDPR data processing · Privacy policy
Pro and Business
On these systems, the business owner opens access themselves, with no need to contact the vendor of their point-of-sale system: SumUp POS Pro (formerly Tiller), from the AppMarket in their SumUp POS back office; Zettle by PayPal, by creating an API key at my.zettle.com, under Integrations; Zelty, from the marketplace in their Zelty back office; Square, by authorizing Cartia from their Square account; Tactill, by generating an API key from their Tactill account. Cartia builds the connection at the business owner’s request; it is not a self-service plug-in.
Pro and Business
Once connected, the customer scans their card, the point-of-sale system sends the receipt amount and points are credited with no entry at the counter, within one to two minutes depending on the system. If the receipt does not arrive (a cash sale outside the register, a network outage), the visit is still credited at the program’s rate: a register outage never costs a customer their points.
Pro and Business
A connected point-of-sale system sends the receipt amount, so the cashier no longer has to type it. Without a connection, the field stays available at the counter and optional. The recorded amount is totaled per staff member; Cartia does not yet derive an average basket or revenue from it.
Transparency
A tool is also chosen for what it lacks. Today, Cartia does not offer:
What next
Counter, threshold and QR moment for 17 types of business, grouped by how often customers come back.
Criterion-by-criterion comparisons based on dated public sources, which also say where Cartia loses.
Free, Pro, Business: what each includes, typical budgets and market prices.
Sample data, no account to create: you see the business owner’s screen as it is.